AppDetex
INTA CONFERENCE VIDEO
Art Direction, Motion Graphics, Animation,
A video project produced for the International Trademark Association Conference (INTA) in Orlando, Florida.
The brief was to generate a humorous opening video about the mobile apps platform that sets an upbeat and relaxed tone for panel discussions with executives from Google, EA Games and Facebook respectively. It draws satirical parallels between current innovations on the Smart Phone Apps platform versus examples of their 'less smart' historical counterparts.